Maserati Partnered With Huawei And JAC For New EVs
The luxury automaker has turned to a new partnership to develop two upcoming electric vehicle models.
Updated on Sept. 20, 2026 in Electric Vehicles
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Maserati has entered a cooperation agreement with Huawei and JAC to produce an electric SUV and an all-electric GT. The collaboration aims to revitalize the brand following a significant decline in sales over the last year.
Why it matters
The partnership follows a sharp sales collapse for Maserati, which moved just 7,900 vehicles in the 2025 fiscal year compared to 11,300 in 2024. This strategy shifts the company toward international electric vehicle production to reach key markets in Europe and the Middle East.
Maserati recorded 7,900 vehicle sales in the 2025 fiscal year, representing a decline from the 11,300 units sold during 2024. These figures underscore the brand's pivot to new electric model development.
The players
Maserati
An Italian luxury automaker known for high-performance sports cars and GTs that has recently faced declining global sales.
Huawei
A multinational technology company providing the Harmony Intelligent Mobility Alliance platform and autonomous software for the new vehicles.
JAC
An automotive manufacturer based in China that will handle the structural manufacturing of the new vehicles.
The details
Under this partnership, JAC will handle the engineering and manufacturing of the vehicle bodies in China. Huawei is supplying its Harmony Intelligent Mobility Alliance platform, which integrates powertrain, autonomous driving, and cockpit technology. Once the bodies are completed, they will be exported to Italy where Maserati will conduct final vehicle assembly, design, and global sales.
Timeline
Rumors regarding the partnership initially surfaced in May 2026.
Maserati sold 11,300 vehicles during the 2024 fiscal year.
Maserati sold 7,900 vehicles during the 2025 fiscal year.
The Home Front
This move reflects the broader industry trend of established European luxury manufacturers integrating Chinese digital technology platforms to accelerate electric vehicle development. It highlights the growing reliance on external software expertise to bridge the gap in competitive EV production.
If you are considering a luxury electric vehicle purchase in the coming years, keep an eye on how these cross-continental partnerships impact vehicle design and available technology features. Prospective buyers should monitor official announcements for when these new Maserati models arrive in the Middle East, Italy, France, and Germany.
The takeaway
Maserati is attempting to reverse recent sales losses by leveraging Chinese manufacturing and software to enter the electric vehicle market. Prospective owners should watch for future updates on the Maextro brand as these models transition from production in China to final assembly in Italy.
Further reading
For more on the changing landscape of international car manufacturing, visit Electric Vehicles.
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