Williams F1 and UNDONE Launched Initial D Collection
Fans can now reserve a 14-item merchandise line celebrating the 30th anniversary of the anime Initial D.
Updated on Sept. 20, 2026 in Car Culture
Live Poll
Would you purchase merchandise from a collaboration between an anime series and a racing team?
The Atlassian Williams F1 team and UNDONE have collaborated to release a 14-item merchandise collection inspired by the Initial D anime franchise. The project features various lifestyle goods, including apparel, accessories, and a custom automatic watch.
Why it matters
This collection serves as a commemorative tribute to the Initial D franchise ahead of its 30th anniversary in 2025. It integrates pop culture nostalgia with racing-themed gear for enthusiasts of the series and the iconic Toyota Sprinter Trueno AE86.
The line includes a 43.5mm automatic watch and a 500-piece puzzle, with prices ranging from a $10 keychain to $80 for hoodies. Items are available for reservation on the Sector Zero website.
The players
Atlassian Williams F1
A high-performance racing team that has expanded into pop culture collaborations to reach broader automotive audiences.
UNDONE
A watchmaker and design entity known for producing customizable timepieces and specialized pop culture merchandise.
Sector Zero
The pop culture project operated by UNDONE that manages the development and distribution of the merchandise line.
The details
Developed by the Sector Zero pop culture project, the collection centers on designs inspired by the Toyota Sprinter Trueno AE86 driven by the series protagonist, Takumi Fujiwara. The merchandise includes T-shirts, jackets, and a 500ml no-spill bottle, all themed around the Mt. Akina racing course and the show's aesthetic. Interested fans must visit the official portal to reserve individual pieces from the 14-item set.
Timeline
Initial D debuted as an anime franchise in 1995.
The 30th anniversary of the Initial D franchise occurs in 2025.
The article was published on September 20, 2026.
The Home Front
The collection aligns with the trend of automotive brands leveraging pop culture milestones to engage with multi-generational fan bases. This strategy mirrors the increasing market value of nostalgia-driven collectibles within the broader hobbyist and home-office display sector.
If you are planning to add these items to a home collection or office display, review the product specs to ensure they fit your available storage space. Keep all reservation confirmation emails from the manufacturer to track your order status.
The takeaway
This collection offers fans a way to celebrate a major franchise milestone with branded gear. You can reserve items through the Sector Zero website while supplies last.
What happens next
Fans should monitor the Sector Zero website for updates regarding the official product release schedule and distribution timing.
Further reading
For more on how pop culture influences automotive trends, explore our Car Culture coverage.
Source note: This article includes information reported by CBR.
Live Poll
Would you purchase merchandise from a collaboration between an anime series and a racing team?
