General Motors Launched Truck Mania Campaign In Middle East
Buyers in select Gulf countries can access new pickup truck deals and service benefits through October.
Updated on Sept. 21, 2026 in Trucks
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General Motors has launched the second season of its Truck Mania promotional campaign across the Middle East. The program offers special purchase and after-sales benefits for Chevrolet and GMC trucks in the UAE, Saudi Arabia, Kuwait, and Qatar.
Why it matters
The company aims to capitalize on the upcoming holiday season by replicating the commercial success of its previous campaign. By extending the promotion to 60 days, General Motors intends to increase its footprint in the regional pickup market.
The campaign runs for 60 days, doubling the length of the one-month inaugural season. Eligible vehicles include the Chevy Silverado, GMC Sierra, GMC Canyon, and the GMC Hummer EV Pickup.
The players
General Motors
An international automotive manufacturer known for producing Chevrolet and GMC vehicles, including heavy-duty and electric pickup trucks.
The details
The campaign allows customers to access limited-time benefits for vehicle purchases and maintenance services at participating dealerships. Additionally, General Motors has set up test-drive stands at popular tourist spots throughout the region to provide hands-on experience with the latest truck lineup.
Timeline
The Truck Mania campaign launched in September 2026.
Promotions and test drives remain active through September and October 2026.
The campaign concludes on October 31, 2026.
The Home Front
This campaign follows the broader automotive market trend of aligning large-scale inventory pushes with regional holiday demand. It marks a significant expansion from the manufacturer's initial seasonal efforts in this region.
If you are in the market for a new truck, visit a local dealership to inquire about the specific after-sales service benefits available during the promotional window. Consider test-driving these models at the manufacturer-sponsored stands to determine if their towing and cargo capacities meet your family's needs.
The takeaway
The expanded 60-day campaign provides a longer window for regional buyers to evaluate current incentives on Chevrolet and GMC vehicles. Keep a record of any service benefit contracts signed before the October 31, 2026, deadline.
Further reading
Explore the latest developments in the Trucks market to see how manufacturers are positioning their lineups.
Source note: This article includes information reported by GM Authority.
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