IQI Trusted Petfood Ingredients Appointed New Sales Manager
The supplier has added a new sales manager to its European team to focus on the Benelux market.
Updated on Sept. 23, 2026 in Pets — General
IQI Trusted Petfood Ingredients has appointed Patricia Van Nielandt as the new sales manager for the Benelux region, which covers Belgium, the Netherlands, and Luxembourg. She brings over 10 years of professional experience in the pet food and health sectors to the role.
Why it matters
This appointment signals a shift in the regional leadership for a company that supplies ingredients for the pet food industry. It is a notable move for families who prioritize ingredient sourcing transparency in their pets' diets.
The new manager oversees sales operations across the Netherlands, Belgium, and Luxembourg. Her tenure follows a decade of experience within the pet health industry.
The players
IQI Trusted Petfood Ingredients
A supplier of specialty ingredients for the pet food industry focused on quality and transparency.
Patricia Van Nielandt
The newly appointed sales manager for the Benelux region with over a decade of pet industry experience.
Virbac
A global company specializing in animal health products where Van Nielandt previously served as a team leader.
The details
Van Nielandt joined the European sales team on September 16, 2026. She transitioned to this position after serving as a product manager and team leader at Virbac, bringing specialized expertise in pet food and health development.
Timeline
September 16, 2026: Patricia Van Nielandt joined the company's European sales team.
The Home Front
This move reflects the ongoing industry shift toward specialized clinical management in the pet nutrition supply chain. It follows the broader trend of humanization in pet food, where ingredient sourcing is increasingly vetted by professionals with animal health backgrounds.
When evaluating your pet's diet, consider checking the ingredient labels on packaging to identify specific suppliers or sources. Transparency in the supply chain remains a key factor for owners looking to maintain high health standards for their pets.
The takeaway
Industry expertise at the supplier level can lead to better ingredient quality and safety standards for your household pets. Look for information regarding ingredient origins on manufacturer websites to stay informed about the standards governing your pet's food.
Further reading
Learn more about the latest developments in pet nutrition and industry standards in our Pets — General section.
Source note: This article includes information reported by Petfood Industry Community.
