Volkswagen Has Confirmed No Plans to Sell Ducati
Owners and enthusiasts can expect no changes to the motorcycle brand's investment or product plans following an asset review.
Updated on Sept. 25, 2026 in Motocycles
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Volkswagen has stated it has no current plans to sell Ducati, despite an ongoing broader asset review conducted by its subsidiary, Audi. The confirmation followed a high-level meeting involving Italian officials and company leadership.
Why it matters
The review occurs as parent company Volkswagen undergoes a major historical restructuring process, raising questions about the future of its non-automotive holdings. For owners, the assurance means that existing product roadmaps remain unchanged.
Audi confirmed no decision has been made regarding changes to Ducati's ownership structure, maintaining current investment levels vs. prior projections. This follows a formal review of company assets during a period of historical restructuring for Volkswagen.
The players
Volkswagen
The German automotive giant and parent company currently undergoing a major historical restructuring process.
Audi
The premium vehicle manufacturer and Volkswagen subsidiary that manages the Ducati motorcycle brand.
Ducati
The Italian motorcycle manufacturer known for high-performance bikes and controlled by Audi.
Adolfo Urso
The Italian Industry Minister who coordinated the ministerial review of the brand's business status.
The details
The clarification came after Italian Industry Minister Adolfo Urso held a video conference with Audi's CFO and the Ducati CEO to discuss the status of the motorcycle business. While Audi is currently evaluating its total asset portfolio as part of a wider corporate shift, the automaker maintains that Ducati remains a core asset. Consequently, the motorcycle brand's long-term product development and manufacturing investments will proceed as previously planned.
Timeline
September 2026: Audi officially announced that Ducati was under asset review.
September 25, 2026: Minister Urso conducted a video conference with Audi and Ducati leadership.
The Home Front
This assurance provides stability for the brand amidst the wider Volkswagen Group historical restructuring process. It signals that high-value subsidiaries may remain protected even as the parent organization re-evaluates its global asset portfolio.
If you own a current model, you can proceed with scheduled maintenance and service through authorized dealerships as normal. There are no changes to existing warranties or support structures resulting from these corporate discussions.
The takeaway
The brand remains under its current ownership structure with all product plans moving forward as scheduled. Owners should continue to rely on their standard manufacturer-recommended service intervals and authorized service centers.
Further reading
Learn more about the latest developments and industry shifts in Motocycles.
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