Chery Will Launch New Boxy SUV Line in 2027
The automaker plans to introduce its iCaur brand and four new SUV models to the Australian market by early 2027.
Updated on Sept. 27, 2026 in Car Types
Live Poll
Do you find the current trend of boxy, rugged-styled SUVs appealing for your next vehicle purchase?
Automaker Chery is expanding its global footprint by preparing to launch the iCaur brand in Australia in early 2027. The upcoming lineup will feature four distinct boxy SUV models designed for international distribution.
Why it matters
The boxy silhouette has become a popular design choice for automakers because it visually signals utility, safety, and increased interior storage. These designs are intended to appeal to families prioritizing space and a rugged aesthetic for their daily logistics.
Chery is set to bring four new SUV models to Australia in 2027 under the iCaur brand. These additions follow the company’s 2023 launch of the Jetour T2.
The players
Chery
A major Chinese automotive manufacturer expanding its global presence through new brand launches and diverse SUV product lines.
Jaguar Land Rover
A luxury automotive manufacturer known for high-end off-road vehicles and its joint venture with Chery for the Freelander brand.
Ford
A global automotive company that popularized the modern boxy SUV aesthetic with the 2020 unveiling of its Bronco model.
The details
Automakers utilize the boxy silhouette to maximize interior cabin volume, allowing for more efficient passenger and cargo room. To maintain a unique identity in a crowded market, designers differentiate these shapes through specific aesthetic detailing on the vehicle face and rear. The shift toward this design style has gained momentum following the 2019 unveiling of the Land Rover Defender and the 2020 introduction of the Ford Bronco.
Timeline
2019: Land Rover Defender unveiled
2020: Ford Bronco unveiled
2023: Jetour T2 launched
Early 2027: Chery models and iCaur brand launch in Australia
The Home Front
The shift toward boxy vehicle silhouettes follows a pattern established by the design success of the Land Rover Defender. This market trend emphasizes utility and internal space as primary consumer priorities for family transportation.
Families in the market for a new vehicle should evaluate how interior cabin dimensions differ between boxy designs and traditional crossover shapes. Consider whether your storage and passenger needs are better served by the maximized square footage offered by this rising silhouette.
The takeaway
The return of the boxy SUV reflects a broader industry focus on utility-first design for modern households. Families should monitor the iCaur brand rollout in early 2027 to see if these models provide the interior space needed for their specific family logistics.
Further reading
Learn more about the latest vehicle design trends by visiting our Car Types section.
Source note: This article includes information reported by The West Australian.
Live Poll
Do you find the current trend of boxy, rugged-styled SUVs appealing for your next vehicle purchase?
