EC Carpets Has Entered Custom Rug Market

The family-owned manufacturer is expanding its home offerings with custom-made rugs for households in Australia and New Zealand.

Updated on Oct. 1, 2026 in Interior Decorating

Bold vector editorial illustration showing a collection of textured rug swatches arranged on a neutral floor, evoking interior design customization. — EC Carpets has expanded its product line to include custom-made rugs, offering homeowners in Australia and New Zealand tailored floor covering options. AI Illustration. Upload story photo >

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Are you planning to upgrade your home flooring or add new rugs in the near future?

EC Carpets has launched a brand campaign to highlight its expansion into the customizable rug market. The company, which has been manufacturing carpets since 1963, is now offering custom-made rugs in a variety of sizes and shapes for homeowners.

Why it matters

The move aims to position the company's products as a central element of home interior design. By introducing custom sizing options, the firm is providing homeowners with more flexibility to fit floor coverings into specific rooms.

Founded in 1963, the family-owned manufacturer employs more than 100 people in South Australia. The company is now rolling out custom-made rugs, expanding beyond its traditional carpet offerings.

The players

EC Carpets

A family-owned manufacturer based in South Australia that has been producing carpeting since 1963.

SAUCE

The creative agency that collaborated with the manufacturer to develop the recent brand campaign.

The details

The company is utilizing a new brand campaign, created in collaboration with the creative agency SAUCE, to promote the rug market entry. This campaign features music and visuals, including the use of the 1875 composition Anitra's Dance, to demonstrate the tactile quality of their floor coverings. The custom rugs are available in various sizes and shapes to allow for tailored fit within different home layouts.

The company was founded in 1963.
The composition Anitra's Dance originated in 1875.
The new campaign launched on September 30, 2026.

The Home Front

This move reflects the broader industry trend of manufacturers moving toward bespoke, custom-sized home decor products. It marks a shift in the interior design sector as companies increasingly prioritize tailored solutions for residential floor plans.

If you are looking to update your flooring, check if the specific shapes and dimensions offered meet your room requirements. It is worth reviewing your current room measurements before considering a custom purchase to ensure the piece fits your space.

The takeaway

Custom floor coverings can significantly change the visual scale and comfort of a room. When choosing a rug, measure your primary seating area first to ensure your new custom piece correctly anchors your furniture arrangement.