Ollie Will Launch Seasonal Holiday Feast Dog Food
The limited-edition recipe provides a holiday-themed meal for dogs of all life stages this coming October.
Updated on Sept. 21, 2026 in Pets — General
Live Poll
Do you plan to buy a special holiday gift or meal for your dog this year?
Ollie will release its new Holiday Feast dog food recipe, featuring turkey, sweet potatoes, and cranberries, starting October 6, 2026. The new meal meets AAFCO nutrient standards for all life stages and will be available until current supplies run out.
Why it matters
With 96% of American dog owners already providing special holiday food, this product caters to the trend of treating pets like family members during seasonal celebrations. Developing options that meet established nutrient requirements helps owners include their pets in festive traditions safely.
The recipe includes turkey, green beans, sweet potatoes, cranberries, and butternut squash. Data indicates 23% of owners spend at least $100 on dog gifts annually, marking a high interest in premium pet holiday items.
The players
Ollie
A pet food manufacturer known for subscription-based canine meal plans that meet AAFCO nutritional standards.
Petco
A national pet specialty retailer that partners with brands to distribute pet health and nutrition products.
The details
The Holiday Feast recipe was developed by company employees to meet AAFCO nutrient standards suitable for dogs of all life stages. As a limited-edition seasonal offering, the product will remain available only until existing inventory is depleted.
Timeline
Existing Ollie Pack members can order the recipe on October 6, 2026.
New customers can purchase the meal at Ollie.com beginning October 8, 2026.
The product will be available for purchase at Petco locations starting October 9, 2026.
The Home Front
The rise of specialized holiday pet meals aligns with the long-term trend of pet humanization in the American household. This shift influences consumer spending habits, with nearly one-quarter of owners now budgeting over $100 for pet-specific gifts each year.
If you plan to incorporate special meals into your holiday routine, verify that your dog has no known sensitivities to the recipe ingredients. Consider adjusting your regular feeding schedule to account for the nutrient content of special occasion meals to maintain your pet's dietary balance.
The takeaway
Holiday-themed products are becoming a standard part of household celebrations as more owners prioritize their pets as family members. You can track future seasonal availability by checking the official brand website regularly for restock updates.
Further reading
For more on managing your dog's nutrition and holiday health, visit our Pets — General section.
More information
View product details or check your account status on the Ollie dog food product page.
Source note: This article includes information reported by Petfood Industry Community.
Live Poll
Do you plan to buy a special holiday gift or meal for your dog this year?
