Stellantis Restricted 2027 Vehicle Price Advertising

New policy means you must contact dealerships directly for the lowest price on upcoming 2027 Stellantis models.

Updated on Sept. 21, 2026 in Buying/Selling

Isometric editorial illustration of a stylized vehicle silhouette on a plinth, representing restricted automotive pricing policies. — Stellantis has restricted public price advertising for 2027 models, requiring consumers to contact dealerships directly to obtain the final transaction price. AI Illustration. Upload story photo >

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Do you prefer when car dealers are required to show their lowest possible prices online?

Stellantis has implemented a new policy requiring dealerships to list upcoming 2027 model-year vehicles at or above the manufacturer's suggested retail price (MSRP) in public advertisements. This change impacts how shoppers find vehicle discounts, as advertised prices will no longer reflect the final cost.

Why it matters

The company aims to stop brand value erosion caused by heavy discounting and deceptive bait-and-switch advertising. Because Stellantis discounts have historically reached three times the industry average, this move significantly shifts the car-buying process for households.

Stellantis discount rates currently run at three times the industry average, with some dealers previously advertising prices 20% below MSRP. While public ads must now show higher figures, dealerships remain permitted to sell vehicles for less than the MSRP after direct inquiry.

The players

Stellantis

An international automaker producing a range of vehicle brands that recently enacted stricter controls on dealer advertising to protect its market position.

The details

Under the new policy, dealership advertisements for 2027 models are forbidden from featuring phrases like 'Click here for lower prices' or 'Inquire for additional discounts' if those links imply a price below MSRP. To find the actual transaction price, consumers must now reach out to dealerships via phone, email, or in-person visits. Automakers often enforce these lower limits on public pricing to maintain perceived brand value and streamline the advertising landscape.

The new advertising policy was reported on September 21, 2026.

The Home Front

This move represents a departure from the aggressive online pricing strategies common in recent years. It signals a shift toward manufacturer-controlled pricing that mirrors efforts by other major brands to curb the practice of frequent, deep discounting.

If you are planning to purchase a 2027 Stellantis vehicle, do not rely solely on online price listings to gauge your budget. Plan to contact your local dealership directly to negotiate your final price, as the best deals will no longer be visible on public advertisements.

The takeaway

Automakers are increasingly tightening control over how dealerships broadcast prices to protect brand image and reduce confusion. When researching your next vehicle, prioritize direct communication with sales staff to secure accurate pricing information that does not appear in public listings.