Nulo Released Limited Ingredient Cat Food Options
Owners of cats with dietary sensitivities now have new single-source protein options available for their pets.
Updated on Sept. 28, 2026 in Cats
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Nulo has launched a new line of limited ingredient diet cat food featuring both wet and dry formulations. These products utilize real meat as the primary protein source to address common digestive health concerns among the nation's 76.3 million cats.
Why it matters
As 23% of pet food shoppers now actively seek out sensitivity-friendly diets, these products aim to simplify nutrition for cats with specific dietary needs. This release follows a year where Nulo saw a 15% growth in its cat product portfolio sales.
The new wet food line includes chicken, salmon, turkey, and whitefish flavors, while dry kibble is available in chicken and whitefish. These products enter a market where 23% of shoppers already prioritize sensitivity diets.
The players
Nulo
A pet food manufacturer focused on high-protein, specialized nutritional formulas for dogs and cats.
The details
Nulo developed these limited ingredient diets using single-source protein to minimize potential triggers for cats with food sensitivities. The company utilized targeted marketing investments to launch these products specifically through independent retail channels. This approach supports a broader segment trend favoring simplified, meat-first nutrition for household pets.
Timeline
2016 served as the base year for U.S. cat population growth comparisons.
2026 marks the starting point for global cat food sales projections.
2034 is the year global cat food sales are projected to reach $74.95 billion.
The Home Front
This release aligns with an expected global cat food market compound annual growth rate of 5.83% through 2034. Industry forecasts suggest that more than half of future market expansion will be driven by the wet cat food segment.
If your cat struggles with digestive health, ask your veterinarian if a limited ingredient diet using a single-source protein is appropriate for their needs. Check with local independent pet retailers to see if these new formulas are currently on their shelves.
The takeaway
Simplifying your cat's diet to a single protein source may help manage common food sensitivities. Keep a record of your cat's dietary transitions and any changes in their digestive habits when introducing new limited ingredient formulas.
Further reading
Learn more about managing your pet's health and nutrition at Cats.
Source note: This article includes information reported by Petfood Industry Community.
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Are you planning to switch your pet to a specialized, limited-ingredient diet this year?
