Premium Guard Has Relaunched TRICO Wiper Brand
The company acquired TRICO's technical assets to refresh its lineup starting this November.
Updated on Sept. 29, 2026 in Auto Parts
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Premium Guard Inc. has officially relaunched the TRICO wiper brand after acquiring its intellectual property and patents. The new product rollout begins this November with the TRICO ICE line.
Why it matters
Premium Guard intends to use the acquisition as a technology platform to develop next-generation wiper products. This transition aims to combine historical engineering expertise with modern supply-chain capabilities to support future vehicle safety needs.
The brand relaunch marks a shift for a company with roots dating back to the 1917 invention of the Rain Rubber. The transition expands on the legacy of the Exact Fit line first introduced in 1995.
The players
Premium Guard Inc.
An automotive parts supplier that has now acquired the intellectual property of the long-standing wiper brand TRICO.
TRICO
A historic wiper brand known for the 1917 invention of the Rain Rubber and the 1995 Exact Fit product line.
The details
Premium Guard Inc. is integrating TRICO technical assets and patents into its own infrastructure to develop proprietary brand offerings. By merging long-standing wiper engineering history with current manufacturing capabilities, the company expects to streamline development. This move serves as a foundational platform for creating high-performance wiper technology for future automotive needs.
Timeline
1917: TRICO introduced the Rain Rubber.
1995: TRICO introduced Exact Fit.
November 2026: TRICO ICE rollout begins.
January 2027: PGI expands the TRICO relaunch.
Early 2027: Exact Fit HD and Silicone Ceramic launch.
The Home Front
The acquisition follows a pattern of consolidation within the automotive aftermarket parts sector. This development updates the ownership model of the TRICO brand to align with current proprietary development trends.
Vehicle owners should keep an eye on upcoming product releases to see how these changes affect local availability. Consult your vehicle's owner manual for manufacturer-recommended wiper specifications before choosing new hardware.
The takeaway
Premium Guard Inc. is leveraging its new TRICO acquisition to overhaul its wiper technology portfolio. Consider reviewing your vehicle's current wiper performance before the new product lines arrive in early 2027.
Further reading
Learn more about maintaining your vehicle visibility in our Auto Parts section.
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