Delaware State Housing Authority Rebranded to Housing Delaware
State residents should note the new public-facing name for housing assistance and public programs.
Updated on Sept. 30, 2026 in Home Renovation
Live Poll
Do you support local government agencies spending public funds on rebranding campaigns?
The Delaware State Housing Authority has officially adopted the public-facing brand name Housing Delaware. This change includes a new logo and a website refresh intended to better represent the agencys broad range of housing programs.
Why it matters
A recent marketing analysis revealed the previous agency name failed to capture its extensive operational scope across the state. The rebrand aims to align the public image with the diverse housing services currently available to local residents.
Founded in 1968 and becoming an independent authority in 1998, the organization has served Delaware for nearly 60 years. While the public-facing name has shifted, the legal entity remains the Delaware State Housing Authority.
The players
Housing Delaware
The new public-facing name for the state agency responsible for overseeing public housing communities and housing assistance programs.
Delaware State Housing Authority
The legal entity and long-standing state agency that has managed local housing resources since 1968.
The details
The agency transitioned its visual identity to a new logo featuring a dark blue house accompanied by four colored figures. These colors are intended to help residents identify and distinguish between different program areas in marketing materials. Although the public-facing brand has updated, the agency continues to manage its public housing communities in Kent and Sussex counties under the established administrative infrastructure.
Timeline
The agency was originally created in 1968.
The agency transitioned into an independent authority in 1998.
The official rebranding to Housing Delaware was announced on September 30, 2026.
The Home Front
Many state-level agencies are currently updating their public presence to better reflect the complexity of modern residential support programs. This move follows a strategic marketing analysis conducted to improve communication regarding available housing resources.
Residents seeking assistance should continue to visit the existing website at destatehousing.com for all applications and program information. There is no action required for current program participants, as the legal identity of the agency remains unchanged.
The takeaway
The agency rebranding serves as a reminder to ensure you are bookmarking the official state portals for your housing needs. Residents should continue to use the established destatehousing.com website to access public housing services and support programs.
Further reading
Find more information on local programs at Delaware Home Renovation.
More information
Visit the Housing Delaware redesigned website to explore updated program materials and resources.
Live Poll
Do you support local government agencies spending public funds on rebranding campaigns?
