Rooted Owl Hired New Veterinary Advisor
The New York-based pet supplement company has tapped a veterinary expert to guide future product formulations.
Updated on Sept. 29, 2026 in Pet Health
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Rooted Owl has appointed Dr. Barbara Royal, an expert in integrative veterinary medicine, to serve as its Senior Veterinary Advisor and Head of Nutrition. This move aims to bolster the scientific development of the company's natural pet health products.
Why it matters
By integrating professional veterinary oversight into its research, Rooted Owl is looking to strengthen the formulation and clinical validation of its current and future pet supplements. This shift represents a commitment to increased transparency for owners of cats and dogs.
Rooted Owl currently maintains 14 active product SKUs and plans to expand its catalog with 12 new feline-focused supplements. The company expects to release topline data from its two ongoing clinical studies between 2026 and 2027.
The players
Dr. Barbara Royal
The new Senior Veterinary Advisor for Rooted Owl who also owns the Animal Diet Formulator and the College of Integrative Veterinary Therapies.
Rooted Owl
A New York-based pet health brand developed by Animal & Plant Sciences LLC that produces natural supplements for pets.
The details
In her new role, Dr. Royal will oversee the design of future clinical studies and the formulation of new supplements for pets. Rooted Owl emphasizes ingredient transparency and maintains National Animal Supplement Council (NASC) certification for its existing products, which include specialized joint and muscle formulations containing UC-II and L-Carnitine.
Timeline
Dr. Barbara Royal officially joined the company on September 29, 2026.
Topline data from the company's two active clinical studies is expected between 2026 and 2027.
A new 12-SKU feline product line is scheduled to launch in the coming months.
The Home Front
This appointment reflects a broader trend toward professionalized oversight in the rapidly expanding natural pet supplement market. As brands increasingly seek validation through clinical study designs, consumers are seeing a rise in products that meet rigorous industry safety standards.
Pet owners should continue to check labels for NASC certification when shopping for supplements on platforms like Amazon or Chewy. If your pet has specific health needs, wait for the upcoming clinical data release in 2026 before modifying their dietary supplement regimen.
The takeaway
The addition of a senior veterinary advisor to a pet supplement brand suggests a focus on evidence-based formulation. Owners should keep an eye on product packaging for updated ingredient transparency as the new feline product line reaches the market in the coming months.
Further reading
For more information on safely choosing supplements for your animals, visit Pet Health.
More information
Learn more about the current product range and upcoming developments on the Rooted Owl company website.
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Do you trust the scientific claims made by natural pet health supplement brands?
