Austin-Based Maev Earned Purity Award for Dog Food
Owners of the Austin company's beef, chicken, and lamb recipes can now identify these products as Clean Label Project-certified.
Updated on Sept. 23, 2026 in Dogs
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Austin dog food manufacturer Maev has received the Clean Label Project Purity Award for its primary beef, chicken, and lamb product lines. The recognition indicates the formulas rank among the top one-third of consumer goods tested for contaminants.
Why it matters
This award provides a third-party benchmark for pet owners navigating nutrition, as survey data shows 53% of U.S. dog owners prioritize their pet's diet over their own. The designation reflects independent verification of product purity regarding common contaminants.
Maev earned the Purity Award for its beef, chicken, and lamb recipes, which were tested against a wide range of consumer products. The award signifies the recipes placed in the top one-third of items evaluated for heavy metals, pesticides, and plasticizers.
The players
Maev
An Austin-based dog food company founded in 2018 that focuses on fresh, nutritionist-formulated pet diets.
Clean Label Project
A nonprofit organization that advocates for consumer product transparency through independent laboratory testing for contaminants.
The details
The Clean Label Project nonprofit conducts independent testing on finished goods to identify environmental contaminants and processing byproducts. Maev's recipes, which are designed by doctors of veterinary nutrition, were submitted to this screening process to verify the absence of harmful substances. Only products that demonstrate high standards of ingredient purity receive the Purity Award designation.
Timeline
Maev was founded in 2018.
The Purity Award was granted to the company in September 2026.
The Home Front
The pet food industry is increasingly adopting independent, laboratory-based benchmarks to validate health claims for discerning households. This shift reflects a market trend where 53% of U.S. dog owners prioritize dog nutrition over their own, driving demand for verified ingredient quality.
If you are currently feeding your dog Maev recipes, you can now account for this third-party purity certification when reviewing your pet's diet. Check your current packaging for the award designation to ensure you are referencing the specific formulas that underwent this testing.
The takeaway
This certification validates the purity of specific beef, chicken, and lamb recipes against common environmental contaminants. Owners should note this award covers these specific lines and can serve as a helpful touchpoint when comparing the ingredient quality of your pet's current meal plan.
Further reading
For more information on selecting healthy options for your pet, visit the Dogs section.
Source note: This article includes information reported by Petfood Industry Community.
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