At Home Has Launched Design Rewards Loyalty Program
The new program replaces the Insider Perks system to provide personalized shopping experiences for Dallas customers.
Updated on Sept. 22, 2026 in Interior Decorating
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Home decor retailer At Home has officially introduced its new loyalty program, Design Rewards. The program transitions customers from the previous Insider Perks system into an updated model focused on personalized shopping.
Why it matters
The program aims to better understand and recognize shopper preferences through activity tracking and direct feedback. This shift is designed to improve the overall customer experience by offering tailored engagement for home decorators.
The new Design Rewards program officially replaces the company's prior Insider Perks initiative. It utilizes customer feedback and shopping activity to shape future member experiences.
The players
At Home
A national home decor retailer that provides a wide range of furniture and seasonal items and manages its own customer loyalty initiatives.
The details
The Design Rewards program operates by tracking individual shopper activity to build a more personalized shopping profile. By integrating customer feedback, the company aims to tailor the retail experience to the specific needs of home decor shoppers. The system marks a complete transition away from the legacy Insider Perks loyalty framework.
Timeline
September 22, 2026: At Home officially launched the Design Rewards program.
The Home Front
At Home's move to Design Rewards follows the broader industry pattern of evolving legacy point systems into personalized, data-centric customer engagement models. This transition reflects a wider trend among home retailers aiming to leverage shopper data to enhance the retail experience.
If you were previously enrolled in Insider Perks, check your account status to confirm your transition into the new rewards structure. Take a moment to update your profile preferences to ensure the company can accurately tailor shopping suggestions to your specific home decor needs.
The takeaway
Retailers are increasingly moving toward feedback-based loyalty systems to better serve their customers. Monitor your email or the company website for instructions on how to access your existing account details under the new program structure.
Further reading
Explore our guide to Interior Decorating for more ways to manage your home decor projects.
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Do you trust that new retail loyalty programs actually offer better value to your household?
