ISSA VEO Conference Opened in Dallas

The two-day industry event focuses on expanding Hispanic leadership in the professional cleaning sector.

Updated on Sept. 28, 2026 in Home Cleaning

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Do industry-led diversity initiatives effectively create more equitable representation in corporate leadership?

The ISSA VEO Conference has opened in Dallas to promote Hispanic representation in ownership and executive roles within the cleaning industry. The event features two days of training, networking, and industry workshops.

Why it matters

Organizers launched the VEO platform to increase Hispanic representation in ownership, supervisory, and executive cleaning industry roles. This event provides professional development to help address the need for diverse leadership in the sector.

The conference duration is two days, with tracks spanning full-conference sessions and specialized operational workshops. The event highlights industry leaders including Nancy Galvan, Eric Marceleño, and Victor Lizano.

The players

ISSA

The Worldwide Cleaning Industry Association that provides training, standards, and professional resources for facility services.

Nancy Galvan

A speaker representing Unica Enterprises, a firm involved in the professional cleaning industry.

Eric Marceleño

A confirmed speaker from Unica Enterprises who contributes to the conference leadership programming.

Victor Lizano

A featured conference speaker from Amazing 360 Commercial Services.

The details

Attendees participate in sessions focused on leadership, business growth, and workforce development to refine their operational strategies. Workshop participants engage in hands-on training to standardize cleaning processes using the bilingual Raise the Standard of Cleaning course. The conference serves as a networking hub for business owners and supervisors to discuss industry compliance and policy.

September 28, 2026: The ISSA VEO Conference opened in Dallas.
September 29, 2026: The conference concludes with a gala evening event.
November 2026: ISSA will host a VEO education track in Las Vegas.

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The Home Front

This event reflects a wider industry movement to align professional cleaning standards with modern diversity benchmarks in business management. It follows the pattern set by corporate efforts to increase Hispanic representation in executive roles across the service sector.

If you employ commercial cleaning services, look for providers that utilize standardized, bilingual training programs like Raise the Standard of Cleaning. These certifications often indicate a commitment to rigorous, consistent operational protocols for your property.

The takeaway

The VEO initiative demonstrates a shift toward more inclusive leadership in the maintenance and facility service sectors. Homeowners should prioritize vendors that invest in ongoing professional development and industry-recognized certifications for their staff.