Subaru Lowered 2027 Impreza Base Price to $24,595
Buyers will find a lower starting price and a more powerful engine when the 2027 Subaru Impreza arrives later this year.
Updated on Sept. 24, 2026 in Car Types
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Subaru has reduced the base MSRP of the 2027 Impreza to $24,595, a $2,000 decrease compared to the previous model year. The updated base model also gains a more powerful 2.5-liter engine.
Why it matters
This change shifts the value proposition of the entry-level Impreza by prioritizing engine performance and lower base pricing over specific interior tech features. The adjustment aims to rebalance costs for families seeking a capable commuter vehicle.
The 2027 Impreza carries a new base MSRP of $24,595, though a $50 increase to the destination charge brings the total base cost to $25,840. While the base price dropped, the RS trim remains priced at $29,495.
The players
Subaru
A Japanese automaker known for its Symmetrical All-Wheel Drive system and safety-focused vehicle engineering for family drivers.
The details
The core of the 2027 update is the replacement of the 2.0-liter engine with a 2.5-liter engine producing 180 horsepower and 178 pound-feet of torque. To offset these mechanical upgrades, Subaru moved from a single 11.6-inch infotainment screen to a split-screen setup and reduced the interior speaker count from six to four. Standard equipment remains robust, including 17-inch alloy wheels, steering headlights, dual-zone automatic climate control, and adaptive cruise control.
Timeline
Subaru announced the 2027 Impreza price and engine changes in September 2026.
Both Impreza models are expected to be available to consumers by the end of 2026.
The Home Front
This pricing adjustment represents a departure from the persistent inflation seen in the new vehicle market over recent years. By rightsizing standard features, the move attempts to keep entry-level compact vehicles accessible to household budgets.
If you are shopping for a new vehicle, compare this lower base MSRP against current dealership inventory to see if the reduction provides enough savings to offset the loss of the larger infotainment screen. Factor the $1,245 destination charge into your total budget before visiting a dealer, as this fee is mandatory and applies to all new unit sales.
The takeaway
Subaru has opted to prioritize power and a lower sticker price for its base 2027 Impreza. When evaluating this model at a dealership later this year, ensure the cabin technology meets your family needs before finalizing any transaction.
Further reading
You can find more analysis of current vehicle lineups in our Car Types section.
Source note: This article includes information reported by CarBuzz.
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